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Chosen Track :

WHY THIS SONG ? 

The song is upbeat , catchy and memorable . It also has high energy and is a fan-faviroute uplifing anthem around the world . 

FLORENCE + THE MACHINE

Florence and the Machine (stylised as Florence + the Machine) are an English indie rock band that formed in London in 2007, consisting of lead vocalist Florence Welch, keyboardist Isabella Summers, guitarist Rob Ackroyd, harpist Tom Monger, and a collaboration of other musicians. The band's music has received acclaim across the media, especially from the BBC, which played a large part in their rise to prominence by promoting Florence and the Machine as part of BBC Music Introducing

 Florence and the Machine's distinctive sound is a compelling combination of rock and soul. Their music is an outstanding combo of powerful guitar riffs, passionate vocals, and a driving rhythm section. Their style has been acclaimed for its ability to blend the best of both genres, resulting in a distinct and strong sound that has gained them a devoted following.

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01

You've Got The Love 

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02

Cosmic  Love 

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COPYRIGHT PERMISSIONS

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AUDIENCE PROFILE 

Key Demographics

  • Age Range : 18-45

  • Gender : 70% Female  30% Male

Key Psychographics

Preferred Content types

  • Social Media (Youtube,Instagram..)​

  • Lifestyle Posts

  • ​Strongly values friends and families

  • Outgoing

  • Friendly

  • Music lover 

INITIAL IDEAS 

Dog Days Are Over - Florence + The Machine 

Happiness hit her like a train on a track
Coming towards her stuck still no turning back
She hid around corners and she hid under beds
She killed it with kisses and from it she fled
With every bubble she sank with her drink
And washed it away down the kitchen sink

 

The dog days are over
The dog days are done
The horses are coming
So you better run

 

Run fast for your mother, run fast for your father
Run for your children, for your sisters and brothers
Leave all your love and your longing behind
You can't carry it with you if you want to survive

 

The dog days are over
The dog days are done
Can you hear the horses?
'Cause here they come

 

And I never wanted anything from you
Except everything you had and what was left after that too, oh
Happiness hit her like a bullet in the back
Struck from a great height by someone who should know better than that

 

The dog days are over
The dog days are done
Can you hear the horses?
'Cause here they come

​

Run fast for your mother, run fast for your father
Run for your children, for your sisters and brothers
Leave all your love and your longing behind
You can't carry it with you if you want to survive

​

The dog days are over
The dog days are done
Can you hear the horses?
'Cause here they come

The dog days are over
The dog days are done
The horses are coming
So you better run

KEY IDEAS: 

Human experiences 

Happiness

Love/loss

Related to lyrics 

Genre conventions : 

Guitar Riff

low-budget

Energetic

Catchy lyrics/ beat

Youth / Rebel attitude

Dark lighting

Actors :

Danielle

Tacie

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